Keynote Role For Rabbie's CEO

Delighted to announce that Robin Worsnop, Chief Executive and founder of Rabbie’s, the internationally recognised tour company, is to deliver opening Scottish conference keynote.

Robin is the CEO of Rabbie's who deliver memorable experiences for small groups of inquisitive travellers, by creating authentic connections between people and places and will be delivering the opening keynote address at theforthcoming Scottish Family Business Conference in Glasgow.

Rabbie’s has grown to be the UK’s most successful independent small group tour company, operating from Edinburgh, London, Glasgow, Dublin and Inverness.

Robin established Rabbie’s in 1993, having completed a History degree at Edinburgh University in 1990 and carries customers from all over the world to all corners of Scotland, England, Ireland and Wales. Rabbie’s is driven by his vision to make the world a better place through travel.  Other family members are involved and the next generation have worked in the business during vacations from school too and as a business, the 'founder's dreams' have turned into reality as the business continues to go from strength to strength.

Rabbie’s has won multiple awards including 6 Scottish Tourism Thistle Awards, Scottish Business in the Community’s SME of the Year (2010, 2012 and 2016), 3 Vision in Business for the Environment awards (2009-2013), UK’s Gold Star Green Tour Operator of the year (2013), Edinburgh Chambers of Commerce Best Performing Business 2014 and Europe’s Outstanding Example of a Sustainable and Responsible Tour Operator (2011).

In 2015 Rabbie’s was awarded a Queen’s Award for Enterprise in International Trade. In 2017 Rabbie’s won the gold award for best escorted holidays in the British Travel Awards and Robin himself was awarded the prestigious Silver Thistle award for his outstanding contribution to Scottish Tourism in 2016.  

Robin also gives his time voluntarily to a number of Tourism Groups in Scotland. From 2007 to 2010 Robin was Chairman of the Tourism Innovation Group, and has been a keen advocate of innovation in product development and sustainable tourism. In August 2010 he became Chair of ETAG (Edinburgh Tourism Action Group), and has since piloted the development of the 2020 Tourism Strategy for Edinburgh. Robin also served on the management group of the Edinburgh Capital Group (representing Edinburgh’s attractions, tours, festivals and theatres) between 2003 and 2012.

He also helped establish the not for profit organisation Climate Change Scotland and was its inaugural Chair in 2008. He is a member of Edinburgh Festivals Forum, Scottish Tourism Alliance Council, Edinburgh 2020 Tourism Strategy Implementation Group and Chair of The Hospitality Industry Trust Rhubarb Club. 

Book here to join us in Glasgow to hear from Robin and others as part of our flagship Scottish Family Business Conference.